# Vehicle Branding — Vinyl Graphics on the Move | Craftarea

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> Site: Craftarea — Printing and advertising production in Tbilisi: business cards, stickers, signs, branded clothing and corporate gifts. Discuss your project with Craftarea.

# Vehicle Branding

Short answer

Craftarea brands vehicles in Tbilisi with logos, contact details or larger graphics. The film and protection system must suit the vehicle shape, surface condition and use. Send the model, photographs and brand artwork; the design is planned for readability in motion and the areas available for installation.

Vehicle artwork should make the main message and contact details easy to read. Assess doors, handles, glass and panel shapes before designing the layout. Film selection and installation scope depend on surface condition and the intended coverage.

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## Key facts

Material

Vinyl film

Lamination

Depends on the film and print system

Letter height

Chosen for the layout and viewing conditions

Surface

Assess shape and paint condition

Deep recesses

Require suitable film and installation method

Coverage

Partial or full wrap

Rear window

Subject to visibility and suitability assessment

Quote

Specify dimensions, material, quantity and the required mounting or edge finishing.

## What belongs on a vehicle

A vehicle is seen in motion, often for a few seconds — so the amount of information must be limited even more strictly than on a banner. Three elements work: the logo or company name at large size, a one-sentence description of what the business does (if the name does not say), and one contact channel — phone or website. The most common mistake is listing every service in small type: reading that on a moving vehicle is physically impossible. The second mistake is a phone number set too small — if the number cannot be read, the whole wrap achieves nothing in conversion terms.

- Logo or name — at large size
- What the business does — one sentence
- One contact channel — clearly set
- Service lists do not read in motion

## Surfaces: where film bonds and where it does not

A flat panel and a deep recess may need different film and installation techniques. Paint condition, damage, previous coverings and surface preparation must be assessed. Actual vehicle photographs and the model help determine where the proposed graphics can be installed.

- Check paint condition and previous repairs
- Match the film and installation method to recesses
- Include handles and edges in the installation plan
- Fit artwork to the actual vehicle geometry

## Choosing the film and surface protection

Choose a film suitable for the vehicle and, for printed graphics, a compatible protection system. The need for lamination depends on the product and print system. Before a quote is approved, agree surface preparation, coverage, care instructions and future removal conditions; film thickness or the presence of lamination alone cannot settle these questions.

## Coverage levels and requirements

| Option | What it covers | Typical use |
| --- | --- | --- |
| Minimal | Logo + phone on doors | Small business, one vehicle |
| Partial | Doors + rear | Delivery service |
| Extended | Sides + rear window | Service fleet |
| Rear window | Perforated film | Visibility must be assessed before application |
| Full wrap | Entire body | Maximum visibility |

## Frequently Asked Questions

Will branding damage the vehicle's paint?

An unconditional promise of no paint damage cannot be made in advance. Factory or repaired paint, its condition, film compatibility, time in use and the removal method all affect the outcome. Identify repainted or damaged areas before installation and agree the surface assessment and removal conditions.

How large should the phone number be?

Choose the number size for the vehicle layout, typeface, contrast and viewing distance. Review artwork at its actual scale and keep essential digits away from door gaps and handles. One minimum size does not suit every vehicle and traffic condition.

Can I use a car wash?

Follow the selected film manufacturer’s and installer’s care instructions. Automatic, brush or pressure washing is not suitable for every graphic, and lamination does not provide universal protection. Confirm the permitted cleaning method and have lifting edges or damage assessed.

Will rear window branding block my view?

Perforated film can still change visibility from inside. The result depends on the product, lighting, weather and glass condition. Assess the driver’s required view and suitability for the particular vehicle before coverage; discuss visibility at night and in wet conditions separately.

Do you handle installation?

Installation is agreed separately. Applying vehicle graphics requires professional skill, especially on curved surfaces — self-application often ends in bubbles and lifting.

How long does it last?

Service life depends on the specific film, print and protection system, installation, exposure and care. Request the selected material’s documented conditions and care instructions when ordering; one lifespan cannot be promised for every vehicle.

## Related Services

[Vinyl stickers](https://www.craftarea.ge/en/stikeri/vinilis-stikeri)[Outdoor advertising](https://www.craftarea.ge/en/baneri/gare-reklama)[Advertising stickers](https://www.craftarea.ge/en/stikeri/sareklamo-stikeri)[Banner printing](https://www.craftarea.ge/en/baneri/baneris-bechdva)

## Ready to order?

Send your artwork, quantity and preferred deadline — we will confirm pricing and production details after reviewing the project.

[Get a quote](https://www.craftarea.ge/en/contact)

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