# Matte vs Glossy Lamination — Which for Your Brand? | Craftarea

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# Matte vs Glossy Lamination — Which for Your Brand?

Lamination changes the surface of a printed item. The choice should suit the design, handling and actual film specification.

## When to consider matte

- A lower-gloss appearance is wanted.
- Text and artwork should be assessed under the expected lighting.
- The chosen film’s feel suits the card, catalogue or packaging.

## When to consider glossy

- A reflective surface is part of the design.
- A sample gives the desired apparent colour and contrast.
- The selected film works with the paper and finishing.

## Side-by-side

| Criterion | Matte | Glossy |
| --- | --- | --- |
| Reflection | Lower-gloss appearance | More reflective appearance |
| Colour | Check after lamination | Check after lamination |
| Fingerprints and scratches | Depend on the specified film | Depend on the specified film |
| Use | Choose from a finished sample | Choose from a finished sample |

Neither finish is reserved for premium brands or promotional work. Compare the actual artwork and film, including handling marks, folds and any additional foil or spot finish.

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