# Glossary — Advertising & Printing Terms | Craftarea

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> Site: Craftarea — Printing and advertising production in Tbilisi: business cards, stickers, signs, branded clothing and corporate gifts. Discuss your project with Craftarea.

Reference

# Glossary

Advertising and printing industry terms — quick definitions

## 3

- [### 3D Letters 3D letters are dimensional sign letters made from acrylic, composite, steel, or ABS — often LED-lit for visibility at night.](https://www.craftarea.ge/en/glossary/3d-letters)

## A

- [### Acrylic Acrylic (PMMA, plexiglass) is a transparent or coloured plastic widely used in signage, 3D letters, displays, and decor.](https://www.craftarea.ge/en/glossary/acrylic)

## B

- [### Banner A banner is a wide-format printed visual used for outdoor or indoor advertising — printed on PVC, mesh, or textile materials.](https://www.craftarea.ge/en/glossary/banner)

## C

- [### CMYK CMYK is the standard print colour system using four inks: Cyan, Magenta, Yellow, and Key (Black).](https://www.craftarea.ge/en/glossary/cmyk)

## D

- [### Die-cut Die-cutting makes a defined shape in a material using a cutting tool or die. For individually supplied stickers, the term often describes cutting through the printed face and liner to the same outline.](https://www.craftarea.ge/en/glossary/die-cut)
- [### DTF Printing DTF (Direct-to-Film) is a digital textile-printing method where the design is printed on a special film and then heat-pressed onto fabric.](https://www.craftarea.ge/en/glossary/dtf-printing)

## E

- [### Eco-Solvent Printing Eco-solvent printing uses a category of solvent-based inks, commonly in wide-format graphic production. The name does not itself establish that an ink is harmless or environmentally preferable for every use.](https://www.craftarea.ge/en/glossary/eco-solvent)

## K

- [### Kiss-cut Kiss-cutting cuts the sticker face layer while leaving the release liner intact. The face can be suitable paper or film, and multiple stickers can remain together on a sheet.](https://www.craftarea.ge/en/glossary/kiss-cut)

## L

- [### Lamination Lamination is the hot or cold bonding of a clear protective film over a printed surface to shield it from wear.](https://www.craftarea.ge/en/glossary/lamination)

## S

- [### Sublimation Sublimation printing uses heat to transfer suitable dyes into compatible polyester fibres or a receptive coating on an item.](https://www.craftarea.ge/en/glossary/sublimation)

## U

- [### UV Printing UV printing cures compatible inks with ultraviolet light during printing. Depending on the equipment and ink, it can decorate suitable rigid or flexible materials.](https://www.craftarea.ge/en/glossary/uv-printing)

## V

- [### Vinyl Vinyl (PVC film) is a flexible polymer material used to print stickers, banners, vehicle wraps, and window graphics.](https://www.craftarea.ge/en/glossary/vinyl)

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