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Preparing Business Card Artwork

Short answer

Print-ready business card artwork must be a vector PDF, AI or EPS file in CMYK, at 300 dpi, with 2 mm bleed on each side and outlined fonts. These five conditions are the baseline preflight requirement, and failing any one of them stops the job before printing.

Roughly half of the files sent to press come back with a technical problem — and it is almost always the same five mistakes. This page is the complete list of what preflight checks at Craftarea, with exact figures and the reasoning behind each. Whether you prepare artwork yourself or commission a designer, running through this list will save more than a day. At the end there is a checklist to walk through before you send the file.

Key facts

Preferred format
PDF (vector), AI, EPS
Colour space
CMYK (not RGB)
Resolution
At least 300 dpi
Bleed
2 mm per side
Fonts
Outlined / embedded
Safe area
3 mm from the edge
Rich black
C40 M30 Y30 K100
Preflight
Free, on every order

The five things preflight checks

First, colour space. The file must be CMYK; automatic conversion from RGB shifts colour, especially bright blues and greens. Second, resolution: raster elements at a minimum of 300 dpi at final size. Third, bleed: the background must extend 2 mm past the trim line. Fourth, fonts: either embedded in the file or converted to curves. Fifth, safe area: text and logo at least 3 mm in from the edge.

  • CMYK colour space
  • 300 dpi at final size
  • 2 mm bleed
  • Fonts outlined or embedded
  • Text 3 mm from the edge

Rich black and large solid areas

100% black (K100) is the right choice for small text, but not for a large black field: printed, it goes grey and uneven. Large areas use rich black — for example C40 M30 Y30 K100, which prints deep and even. Conversely, small text should never be set in rich black: registering four inks precisely at small sizes is hard and a coloured fringe appears at the letter edges. The rule is simple: text in K100, large fields in rich black.

File checklist before sending

Before you send the file, run through this list. Size 94x54 mm (90x50 plus bleed). Colour space CMYK. Every raster image at 300 dpi. Fonts outlined. Text 3 mm in from the edge. If double-sided, both sides as separate pages in one PDF. Logo in vector. If the brand has an exact corporate colour, state the CMYK values or Pantone code. This checklist takes a minute and saves a day on average.

  • Size with bleed: 94x54 mm
  • CMYK, 300 dpi, fonts outlined
  • Double-sided — two pages in one PDF
  • Logo in vector
  • Corporate colour — CMYK or Pantone specified

Artwork technical specification

Artwork technical specification
ParameterRequirementWhat happens if ignored
Colour spaceCMYKColours shift in print
Resolution300 dpiBlurred imagery
Bleed2 mmWhite sliver at the edge
FontsOutlined / embeddedTypeface substitutes
Safe area3 mmText gets trimmed
Large black fieldC40 M30 Y30 K100Grey, uneven black
Small text in blackK100Coloured fringe on letters

How It Works

  1. 1

    File received

    Send artwork by email or a link — there is no size limit.

  2. 2

    Automated check

    We verify colour space, resolution, bleed and fonts.

  3. 3

    Visual inspection

    We look for text sitting too close to the edge and small elements at risk of disappearing.

  4. 4

    Verdict

    If everything is in order it goes to press. If not, we return it with specific, fixable notes.

Frequently Asked Questions

I made the artwork in Canva — will it work?
It can, if you export correctly: PDF for Print, CMYK where available, with bleed and crop marks enabled. Canva's free tier often exports in RGB — in that case colours will shift slightly and we will tell you in advance.
Do you accept Word or PowerPoint files?
We can technically convert them, but the result cannot be guaranteed: those programs are not built for print, fonts substitute and there is no bleed. If you have no alternative, send it and we will rebuild the artwork.
How do I outline the fonts?
In Illustrator: Type → Create Outlines. In CorelDRAW: Convert to Curves. InDesign embeds fonts automatically on PDF export where the licence permits. Once outlined the text is no longer editable — keep the original file too.
What is Pantone and do I need it?
Pantone is a standardised colour system where each colour has a code. In digital printing we use Pantone as a reference and match as closely as CMYK allows. If your brand has a strict colour, quoting the code helps.
How should I send a double-sided card?
One PDF with two pages is best: page one the front, page two the back. Both in the same orientation and at the same size.
I have no artwork and do not want design work — what now?
Send us the text that should appear on the card along with your logo. We will lay it out simply and cleanly and send it for approval.

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