Advertising Stickers With Your Logo

What belongs on a shop window sticker

A passer-by reads a shop window sticker in two or three seconds — so it should carry at most three blocks of information. The usual priority order is: logo or name (so the business is identified), a description of what it does (if the name does not make that clear), and something practical — opening hours or a phone number. A social media handle often beats a phone number when the business is active on Instagram. Everything else — prices, long lists, detailed descriptions — does not work on a window, because reading it requires stopping.

• Logo or name — identification
• What the business does — if not obvious
• Opening hours or phone
• Three blocks maximum — more goes unread

Vehicle stickers: what to plan for

A sticker on a vehicle faces the harshest conditions: sun, rain, car wash brushes, chemicals and constant temperature swings. Lamination here is not preferable but mandatory — without it the print fades and breaks up within months. The second important detail is the surface: the sticker must go on a flat or gently curved area; over deep recesses and edges it will inevitably lift. The third is size: on a moving vehicle text must read from three or four metres, meaning a letter height of at least 5-8 cm.

• Lamination — mandatory
• Flat or gently curved surfaces
• Deep recesses — the sticker lifts
• Letter height at least 5-8 cm

On glass: clear material and direction

A sticker with a white background always looks awkward on glass — the logo appears stuck onto a white card. So for shop windows we almost always use clear material, where solid colour appears only where the artwork is. If the logo is white or light-coloured, a white underbase is needed, otherwise it simply will not show on glass. The second decision is direction: outside application is simpler, while inside application protects the sticker from weather and damage — in that case the print must be mirrored, which has to be agreed before printing.