Advertising Stickers With Your Logo

What belongs on a shop window sticker

A passer-by reads a shop window sticker in two or three seconds — so it should carry at most three blocks of information. The usual priority order is: logo or name (so the business is identified), a description of what it does (if the name does not make that clear), and something practical — opening hours or a phone number. A social media handle often beats a phone number when the business is active on Instagram. Everything else — prices, long lists, detailed descriptions — does not work on a window, because reading it requires stopping.

• Logo or name — identification
• What the business does — if not obvious
• Opening hours or phone
• Three blocks maximum — more goes unread

Vehicle stickers: what to plan for

Vehicle graphics must match the panel, curves and recesses as well as weather and cleaning exposure. Some films suit flat panels; other applications need a specifically conformable system and installation method. Confirm the compatible overlaminate where required. Test the intended letter size at the actual viewing distance rather than assuming one fixed height works for every message.

• Confirm the exact film and laminate system
• Photograph curves and recesses
• Agree installation and cleaning conditions
• Check lettering at the intended viewing distance

On glass: clear material and direction

A sticker with a white background always looks awkward on glass — the logo appears stuck onto a white card. So for shop windows we almost always use clear material, where solid colour appears only where the artwork is. If the logo is white or light-coloured, a white underbase is needed, otherwise it simply will not show on glass. The second decision is direction: outside application is simpler, while inside application protects the sticker from weather and damage — in that case the print must be mirrored, which has to be agreed before printing.