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Die-cut vs Kiss-cut — How Sticker Cuts Differ

The practical difference is which layers are cut and how the stickers will be supplied.

When to choose individual through-cut stickers

  • One sticker and its backing are handed out together.
  • The backing follows the specified outline.
  • The item is inserted into a mailer or gift.

When to choose kiss-cut stickers

  • Several stickers remain on one liner sheet.
  • The backing has space around the sticker for handling.
  • A sticker pack needs a defined sheet layout.

Side-by-side

CriterionIndividual through-cutKiss-cut
BackingCut to the specified outer shapeRemains intact beneath the sticker
DeliveryIndividual piecesSheet, roll or another agreed format
PricingDepends on size, quantity and cutting complexityDepends on size, layout, quantity and cutting complexity

Specify the delivered item

Provide the sticker outline, backing shape and quantity. Neither cutting format is inherently premium or always cheaper; choose the one that suits distribution and handling.