Both are custom shape-cutting techniques, but the result differs — and that difference matters for packaging and distribution.
When to choose Die-cut
- Individual stickers, one per piece
- Premium custom shapes (logo outline)
- Mailers or gift inserts
When to choose Kiss-cut
- Multiple stickers on a single sheet (sticker pack)
- Easy peel-and-share for handouts
- Higher volumes — lower cost
Side-by-side
| Criterion | Die-cut | Kiss-cut |
|---|---|---|
| Backing | Cut through | Intact |
| Packaging | One per piece | As a sheet |
| Cost | Higher | Lower |
Bottom line
For a premium product — Die-cut. For a brand sticker pack or low-cost giveaway — Kiss-cut is more practical.