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Matte vs Glossy Lamination — Which for Your Brand?

Lamination changes the surface of a printed item. The choice should suit the design, handling and actual film specification.

When to consider matte

  • A lower-gloss appearance is wanted.
  • Text and artwork should be assessed under the expected lighting.
  • The chosen film’s feel suits the card, catalogue or packaging.

When to consider glossy

  • A reflective surface is part of the design.
  • A sample gives the desired apparent colour and contrast.
  • The selected film works with the paper and finishing.

Side-by-side

CriterionMatteGlossy
ReflectionLower-gloss appearanceMore reflective appearance
ColourCheck after laminationCheck after lamination
Fingerprints and scratchesDepend on the specified filmDepend on the specified film
UseChoose from a finished sampleChoose from a finished sample

Review the finished sample

Neither finish is reserved for premium brands or promotional work. Compare the actual artwork and film, including handling marks, folds and any additional foil or spot finish.