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Corporate Business Cards

Short answer

A corporate business card is built on a single template where design, colours and layout stay identical across the company, while name, job title and contact details change per employee. Digital printing allows every variant to be printed in one run.

When a company has five or fifty employees, the business card stops being a one-off design job and becomes a system. You need a template that survives every job title (from a short 'Director' to a long 'Senior Business Development Manager'), accommodates a bilingual version, and does not have to be rebuilt when a new hire arrives. This page describes how we build that system at Craftarea and what to settle before the first run.

Key facts

Template
One, for the whole company
Variable data
Name, job title, contact
In one run
Cards for several employees
Packing
Separate packs, labelled by name
Bilingual version
Georgian / English
Artwork retained
For repeat orders
Brand book
Colours and fonts respected
Quote
Timing by agreement

A template that survives every job title

The real test of a corporate template is whether it survives the longest job title and the longest name in the company. If the template was designed around 'Director' and 'Senior Business Development Manager' arrives later, the text must either shrink (creating visual inconsistency) or wrap onto two lines (breaking the layout). So we test the template against the longest variant from the start. The same applies to bilingual versions: Georgian text usually runs longer than Latin, so the field must accommodate both.

  • Template tested against the longest job title
  • Two-line wrapping planned for in advance
  • Georgian and English versions in one field
  • Consistent layout across every card

One run, several employees

This is exactly where digital printing wins on corporate orders: a single run can carry cards for ten different employees, each with their own details. In offset printing this would be expensive, since every variant needs its own plate. All we need is a spreadsheet — name, job title, phone, email for each person — and we drop each set into the template. Finished cards are packed separately and labelled by name.

Repeat orders and new hires

We keep the template, so adding a new employee later is far simpler: send their details and the card prints in the same design. This is the most practical part of a corporate order — a system designed once keeps working for years, and every new card is automatically consistent with the rest. If the company changes its brand book, the template is updated accordingly, but that is a separate piece of work.

Preparing a corporate order

Preparing a corporate order
What we needFormatNote
LogoAI, EPS, SVGVector is mandatory
Brand coloursCMYK or PantoneFrom the brand book
FontsFile or nameWith Georgian and Latin support
Employee listExcel / Google SheetsName, title, phone, email
Quantity per personNumberCan differ per person
LanguageGeorgian / English / bothDouble-sided for both

How It Works

  1. 1

    Brand materials received

    We collect the logo, brand book or colour description, and the fonts.

  2. 2

    Template design

    We build the template and test it against the longest name and job title.

  3. 3

    Template approval

    You approve the template on a single sample — every card is then produced from that system.

  4. 4

    Data merge

    We take the employee spreadsheet and drop each person's details into the template.

  5. 5

    Printing and sorting

    All variants print in one run and are packed into separate, labelled packs.

Frequently Asked Questions

How many employees can share one run?
There is practically no technical limit — dozens of variants can print in a single run. What matters is agreeing a minimum quantity per person.
Can each employee get a different quantity?
Yes. A sales team needs more cards than back office, for example — just state the desired quantity per person in the spreadsheet.
How is a bilingual card handled?
The most common solution is a double-sided card: Georgian on one side, English on the other. Putting both languages on one side is possible but overloads the field.
We have no brand book — is that a problem?
No. A logo and a note about which colours to use is enough. A brand book simply speeds things up and removes any ambiguity about colour.
Will design have to start over next time?
No — we keep the template. For a repeat order you only need to say whose cards you need and how many.
How are the finished cards packed?
Each employee's cards go in a separate pack marked with their name — distribution in the office is then simple and error-free.

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