Vehicle Branding

What belongs on a vehicle

A vehicle is seen in motion, often for a few seconds — so the amount of information must be limited even more strictly than on a banner. Three elements work: the logo or company name at large size, a one-sentence description of what the business does (if the name does not say), and one contact channel — phone or website. The most common mistake is listing every service in small type: reading that on a moving vehicle is physically impossible. The second mistake is a phone number set too small — if the number cannot be read, the whole wrap achieves nothing in conversion terms.

• Logo or name — at large size
• What the business does — one sentence
• One contact channel — clearly set
• Service lists do not read in motion

Surfaces: where film bonds and where it does not

A flat panel and a deep recess may need different film and installation techniques. Paint condition, damage, previous coverings and surface preparation must be assessed. Actual vehicle photographs and the model help determine where the proposed graphics can be installed.

• Check paint condition and previous repairs
• Match the film and installation method to recesses
• Include handles and edges in the installation plan
• Fit artwork to the actual vehicle geometry

Choosing the film and surface protection

Choose a film suitable for the vehicle and, for printed graphics, a compatible protection system. The need for lamination depends on the product and print system. Before a quote is approved, agree surface preparation, coverage, care instructions and future removal conditions; film thickness or the presence of lamination alone cannot settle these questions.