Outdoor Advertising

First question: how long

Surface protection depends on the selected print, film or panel system, exposure, cleaning and intended service life. Lamination can protect compatible printed films, but it is not automatically required for every permanent sign. Confirm the suitable finish for the chosen material.

• Days — no protection needed
• Months — lamination
• Years — quality material + lamination
• Most common mistake — mismatching lifespan and material

Second question: from what distance

Choose letter size from the actual viewing distance, typeface, contrast, lighting and viewing angle. Review the full message at the intended scale; there is no single distance-to-letter-size formula that works for every sign.

• Assess size, contrast, typeface and viewing distance
• Resolution falls with distance
• Long distance — one message
• Close range — several blocks possible

Which type for which purpose

A banner is the cheapest and most flexible — for temporary campaigns, events and seasonal offers. A facade sign is permanent and identifies the premises — it is an address rather than an advertisement. Shop window graphics sit in between: permanent elements (logo, opening hours) alongside seasonal ones (promotions). Vehicle branding is mobile and delivers the greatest reach per lari if the vehicle already drives daily. 3D letters cost the most but are the most noticeable on a facade — they cast shadows and read as dimensional.