Reference
Advertising and printing industry terms — quick definitions
3D letters are dimensional sign letters made from acrylic, composite, steel, or ABS — often LED-lit for visibility at night.
Acrylic (PMMA, plexiglass) is a transparent or coloured plastic widely used in signage, 3D letters, displays, and decor.
A banner is a wide-format printed visual used for outdoor or indoor advertising — printed on PVC, mesh, or textile materials.
CMYK is the standard print colour system using four inks: Cyan, Magenta, Yellow, and Key (Black).
DTF (Direct-to-Film) is a digital textile-printing method where the design is printed on a special film and then heat-pressed onto fabric.
Die-cut is the cutting of a sticker or printed material to a custom shape — the outline of a logo, a circle, or any non-standard contour.
Eco-solvent is a wide-format printing technology that uses solvent inks with milder odour and a safer formulation than traditional solvents.
Kiss-cut is a sticker cutting method where the blade cuts through only the vinyl layer, leaving the paper backing intact.
Lamination is the hot or cold bonding of a clear protective film over a printed surface to shield it from wear.
Sublimation is a printing method where special ink turns to gas under heat and embeds into polyester fibres, making the design part of the fabric itself.
UV printing is a digital method where ink is instantly cured by ultraviolet light, allowing print on rigid materials like glass, acrylic, wood, and metal.
Vinyl (PVC film) is a flexible polymer material used to print stickers, banners, vehicle wraps, and window graphics.
