Reference

Glossary

Advertising and printing industry terms — quick definitions

3

3D Letters
3D letters are dimensional sign letters made from acrylic, composite, steel, or ABS — often LED-lit for visibility at night.

A

Acrylic
Acrylic (PMMA, plexiglass) is a transparent or coloured plastic widely used in signage, 3D letters, displays, and decor.

B

Banner
A banner is a wide-format printed visual used for outdoor or indoor advertising — printed on PVC, mesh, or textile materials.

C

CMYK
CMYK is the standard print colour system using four inks: Cyan, Magenta, Yellow, and Key (Black).

D

E

Eco-Solvent Printing
Eco-solvent printing uses a category of solvent-based inks, commonly in wide-format graphic production. The name does not itself establish that an ink is harmless or environmentally preferable for every use.

K

Kiss-cut
Kiss-cutting cuts the sticker face layer while leaving the release liner intact. The face can be suitable paper or film, and multiple stickers can remain together on a sheet.

L

Lamination
Lamination is the hot or cold bonding of a clear protective film over a printed surface to shield it from wear.

S

Sublimation
Sublimation printing uses heat to transfer suitable dyes into compatible polyester fibres or a receptive coating on an item.

U

UV Printing
UV printing cures compatible inks with ultraviolet light during printing. Depending on the equipment and ink, it can decorate suitable rigid or flexible materials.

V

Vinyl
Vinyl (PVC film) is a flexible polymer material used to print stickers, banners, vehicle wraps, and window graphics.